Leaflets Arrived & Ready To Start Marketing Campaign!

My batch of 10,000 leaflets has arrived, I’m pleased with the look of them and am going to start calling people on my list of distributors tomorrow morning. I now have a list of 44 people who’ve applied to deliver the leaflets after posting an advert on ‘Gumtree’.

I have also hand written 30 A5 bright coloured cards to put into shop windows. After enquiring in a couple of shops today I found that the cost works out to about £2.00 per month per card. Most shops will let you use post cards and some A5 / A4, therefore I’ve made an assortment of sizes.

My advert aimed at motivated sellers will be published in the local paper this Thursday, Friday and Saturday. I’ve noticed there are 4 other property investors who seem to advertise regularly, all saying more or less the same thing, so I’m trying a slightly different approach…..we’ll see how it goes!  

The fact that the same investors seem to advertise regularly in the local paper must mean that it’s worth their while? It’s certainly less hassle than organising the leaflet distribution, but is it more cost effective in the long run? Well that’s what I’m trying to find out.

I’m intending to give it at least a month to see how each strategy fares then compare cost per lead and cost per conversion (well I’m hoping there’ll be conversions!). As I’ve previously distributed flyers I’m expecting around one call per thousand, but again that depends on a lot of factors, primarily the leaflet design.

Negotiating with vendors is something I enjoy, so I’m not worried about that side of it, which is fortunate as converting the leads is the hard part of course! It’s important to build rapport and trust if you’re going to be competing with god knows how many other companies, and people are more likely to trust someone they actually ‘like’, so spending some time getting to know them and finding out about their situation is more important than banging on about the market value and size of their property etc.

If people like you, they remember you, and a couple of times I’ve been called back several months after the first meeting with a vendor simply because I’d taken the time to listen to what they needed, offered more than one solution to their problems (people like to have more than one option if possible, it gives them some ‘control’ back) and if they decided they couldn’t accept my offer at the time I simply wished them well and said they could call me back any time and I’d be happy to give them advice.

I actually received a call on Sunday from a lady I’ll call ‘Mary’ who I’d spoken to last September (6 months ago) who had inherited her Fathers house along with 3 of her siblings in Loughborough (not far from where I live) At the time I went over to meet her and look at the property which was a 3 bed terrace, in need of some refurbishment, her Father had lived there all his life and wasn;t much into DIY. It had been on the market for around 3 months but hadn’t had much interest – probably because it was priced too high. I spent a good hour there, chatting to her about all sorts and practically knew her life story by the time I left!

Without going into all the details, I made her an offer on an option intending to find a first time buyer to purchase the property which she was quite keen on doing, but after speaking with her siblings she decided she was going to leave it on the market and ‘see how it went’.

Mary called me on Sunday saying the house had still not sold and she’d taken it off the market as she hadn’t had any viewings for weeks, even though she’d reduced the price a couple of times (bloody useless Estate Agents lol) and ‘was I still interested in buying it?’ She said she’d called me – even though she’d had a couple of other investors contact her after me – because she felt I’d treated her fairly and I ‘seemed like a nice person’ and ‘could I help her?’

Without going into all the details, I’ve spoken with her a couple of times and given her a couple of options that may be suitable to her, including an option to purchase the property quickly, no survey and all solicitor fees paid (with the help of an investor friend of mine) I think if it was just down to her then she would accept, however, she has to consult with her siblings, so I’ve left it with her for now and asked her to call me back when she’s made a decision. I’ll let you know if I get a call back but if people really aren’t willing (or can’t) accept your offer then you have to respect this and move on.

Anyway, I’m going to sit down with a glass of wine now and ‘chill out’ for an hour before bedtime…so ‘bye for now and speak soon, when hopefully I’ll be able to tell you how my campaign is going 🙂

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